SynapseGPT

SynapseGPT

SynapseGPT

EU Media Group

EU Media Group

(

(

2023

2023

)

)

Client

Client

EU Media Group
EU Media Group

Year

Year

(
(
2023
2023
)
)

Services

Services

AI
AI
,
,
Web App Dev
Web App Dev
,
,
UX/UI Design
UX/UI Design
An AI-powered writing assistant based on ChatGPT-4, designed to streamline content creation for press secretaries, SMM specialists, and copywriters.
An AI-powered writing assistant based on ChatGPT-4, designed to streamline content creation for press secretaries, SMM specialists, and copywriters.

Challenge & Approach

The media conglomerate faced a significant challenge in maintaining a consistent and high-quality content output across multiple brands and platforms. With the volume of content required daily, there was a need for a tool that could not only generate articles efficiently but also ensure that all content adhered to the company's established Tone of Voice.

The approach involved developing a generative AI tool based on ChatGPT-4, which was customized to meet the specific linguistic and stylistic needs of the company. The model was further enhanced by training it with real-time data from social media, ensuring that the content produced was relevant, timely, and resonated with the target audience.

The media conglomerate faced a significant challenge in maintaining a consistent and high-quality content output across multiple brands and platforms. With the volume of content required daily, there was a need for a tool that could not only generate articles efficiently but also ensure that all content adhered to the company's established Tone of Voice.

The approach involved developing a generative AI tool based on ChatGPT-4, which was customized to meet the specific linguistic and stylistic needs of the company. The model was further enhanced by training it with real-time data from social media, ensuring that the content produced was relevant, timely, and resonated with the target audience.

Our Process

Requirement Gathering
Collaborated closely with the media conglomerate’s content teams to understand their specific needs, including the Tone of Voice, content types, and brand guidelines.

Model Customization
Fine-tuned the ChatGPT-4 model to align with the company’s linguistic style and content needs.

Integration
Developed and integrated a real-time content grabber that continuously trained the model with fresh data from social media.

Feature Development
Created a comprehensive user interface with workspaces, user profiles, and a role-based permission system to allow easy management of content creation tasks.

Testing & Iteration
Conducted multiple rounds of testing and feedback loops with the company's specialists to ensure the model's output was on point.

Deployment
Rolled out the tool across the conglomerate, providing training and ongoing support to the team.

Requirement Gathering
Collaborated closely with the media conglomerate’s content teams to understand their specific needs, including the Tone of Voice, content types, and brand guidelines.

Model Customization
Fine-tuned the ChatGPT-4 model to align with the company’s linguistic style and content needs.

Integration
Developed and integrated a real-time content grabber that continuously trained the model with fresh data from social media.

Feature Development
Created a comprehensive user interface with workspaces, user profiles, and a role-based permission system to allow easy management of content creation tasks.

Testing & Iteration
Conducted multiple rounds of testing and feedback loops with the company's specialists to ensure the model's output was on point.

Deployment
Rolled out the tool across the conglomerate, providing training and ongoing support to the team.

The Outcome

  • Used by 30+ specialists in the holding company

  • Generated 1000+ articles for various websites of client’s brands

  • Language Model was adjusted for company’s Tone of Voice and other needs

  • Used by 30+ specialists in the holding company

  • Generated 1000+ articles for various websites of client’s brands

  • Language Model was adjusted for company’s Tone of Voice and other needs

More Projects

Let's talk!

Book a short 30-min call with us and discover new ways
of implementing your ideas with Spin

hello@spinstudio.ch

+41-79-431-7149

Contact

Let's talk!

Book a short 30-min call with us and discover new ways
of implementing your ideas with Spin

hello@spinstudio.ch

+41-79-431-7149

Contact

Let's talk!

Book a short 30-min call with us
and discover new ways of implementing
your ideas with Spin

hello@spinstudio.ch

+41-79-431-7149

Contact