Palmolive

Palmolive

Palmolive

Colgate-Palmolive Company

Colgate-Palmolive Company

(

(

2021

2021

)

)

Client

Client

Colgate-Palmolive Company
Colgate-Palmolive Company

Year

Year

(
(
2021
2021
)
)

Services

Services

CustDev
CustDev
,
,
Graphic Design
Graphic Design
,
,
Web App Dev
Web App Dev
A balance game was designed as an extension for the Twitch streaming platform. The game was developed as part of a promotional campaign for Palmolive Men.
A balance game was designed as an extension for the Twitch streaming platform. The game was developed as part of a promotional campaign for Palmolive Men.

Challenge & Approach

The client aimed to engage a new audience of 15- to 30-year-olds. Twitch was the ideal platform for this, as it perfectly matches the target demographic. Considering the audience’s interests — gamers, video game enthusiasts, and esports fans — a Twitch extension game was the chosen format, allowing users to play while watching streams.

The client aimed to engage a new audience of 15- to 30-year-olds. Twitch was the ideal platform for this, as it perfectly matches the target demographic. Considering the audience’s interests — gamers, video game enthusiasts, and esports fans — a Twitch extension game was the chosen format, allowing users to play while watching streams.

Our Process

The main objective for the player is to pilot a spaceship, avoiding asteroids and collecting bonuses using either the mouse or touch controls. It was crucial to create an intuitive control mechanism that ensures smooth and responsive ship movement.

Balance and Physics
The challenge lies in crafting a realistic flight experience where the ship responds to inertia and obstacles while maintaining an engaging and fair gameplay experience.

Controls
For mobile devices, it's vital to provide precise and responsive controls so players can maintain full control of the ship.


Leaderboard
Implementing a ranking system with anti-cheat protection and integrating promotional bonuses kept the competitive spirit alive and boosted user engagement.


Design
The game features pixel art with a space theme, creating a retro atmosphere and enhancing the game's unique experience.

The main objective for the player is to pilot a spaceship, avoiding asteroids and collecting bonuses using either the mouse or touch controls. It was crucial to create an intuitive control mechanism that ensures smooth and responsive ship movement.

Balance and Physics
The challenge lies in crafting a realistic flight experience where the ship responds to inertia and obstacles while maintaining an engaging and fair gameplay experience.

Controls
For mobile devices, it's vital to provide precise and responsive controls so players can maintain full control of the ship.


Leaderboard
Implementing a ranking system with anti-cheat protection and integrating promotional bonuses kept the competitive spirit alive and boosted user engagement.


Design
The game features pixel art with a space theme, creating a retro atmosphere and enhancing the game's unique experience.

The Outcome

During the promotional campaign

  • 1.9M views

  • 1M unique users

  • 2nd place on the Twitch platform in the Games in Extensions category


Post-campaign

  • 2.5M+ views

  • 1.5M+ unique users

  • 3 min average time spent

During the promotional campaign

  • 1.9M views

  • 1M unique users

  • 2nd place on the Twitch platform in the Games in Extensions category


Post-campaign

  • 2.5M+ views

  • 1.5M+ unique users

  • 3 min average time spent

More Projects

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Book a short 30-min call with us and discover new ways
of implementing your ideas with Spin

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+41-79-431-7149

Contact

Let's talk!

Book a short 30-min call with us and discover new ways
of implementing your ideas with Spin

hello@spinstudio.ch

+41-79-431-7149

Contact

Let's talk!

Book a short 30-min call with us
and discover new ways of implementing
your ideas with Spin

hello@spinstudio.ch

+41-79-431-7149

Contact