Palmolive
Palmolive
Palmolive
Colgate-Palmolive Company
Colgate-Palmolive Company
(
(
2021
2021
)
)




Client
Client
Colgate-Palmolive Company
Colgate-Palmolive Company
Year
Year
(
(
2021
2021
)
)
Services
Services
CustDev
CustDev
,
,
Graphic Design
Graphic Design
,
,
Web App Dev
Web App Dev
A balance game was designed as an extension for the Twitch streaming platform. The game was developed as part of a promotional campaign for Palmolive Men.
A balance game was designed as an extension for the Twitch streaming platform. The game was developed as part of a promotional campaign for Palmolive Men.
Challenge & Approach
The client aimed to engage a new audience of 15- to 30-year-olds. Twitch was the ideal platform for this, as it perfectly matches the target demographic. Considering the audience’s interests — gamers, video game enthusiasts, and esports fans — a Twitch extension game was the chosen format, allowing users to play while watching streams.
The client aimed to engage a new audience of 15- to 30-year-olds. Twitch was the ideal platform for this, as it perfectly matches the target demographic. Considering the audience’s interests — gamers, video game enthusiasts, and esports fans — a Twitch extension game was the chosen format, allowing users to play while watching streams.






Our Process
The main objective for the player is to pilot a spaceship, avoiding asteroids and collecting bonuses using either the mouse or touch controls. It was crucial to create an intuitive control mechanism that ensures smooth and responsive ship movement.
Balance and Physics
The challenge lies in crafting a realistic flight experience where the ship responds to inertia and obstacles while maintaining an engaging and fair gameplay experience.
Controls
For mobile devices, it's vital to provide precise and responsive controls so players can maintain full control of the ship.
Leaderboard
Implementing a ranking system with anti-cheat protection and integrating promotional bonuses kept the competitive spirit alive and boosted user engagement.
Design
The game features pixel art with a space theme, creating a retro atmosphere and enhancing the game's unique experience.
The main objective for the player is to pilot a spaceship, avoiding asteroids and collecting bonuses using either the mouse or touch controls. It was crucial to create an intuitive control mechanism that ensures smooth and responsive ship movement.
Balance and Physics
The challenge lies in crafting a realistic flight experience where the ship responds to inertia and obstacles while maintaining an engaging and fair gameplay experience.
Controls
For mobile devices, it's vital to provide precise and responsive controls so players can maintain full control of the ship.
Leaderboard
Implementing a ranking system with anti-cheat protection and integrating promotional bonuses kept the competitive spirit alive and boosted user engagement.
Design
The game features pixel art with a space theme, creating a retro atmosphere and enhancing the game's unique experience.



The Outcome
During the promotional campaign
1.9M views
1M unique users
2nd place on the Twitch platform in the Games in Extensions category
Post-campaign
2.5M+ views
1.5M+ unique users
3 min average time spent
During the promotional campaign
1.9M views
1M unique users
2nd place on the Twitch platform in the Games in Extensions category
Post-campaign
2.5M+ views
1.5M+ unique users
3 min average time spent
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